The Challenge
Major Homes, a family-run business, has been a trusted name in home renovations for decades. Jason Kersch, the current leader, has been involved in the business since childhood and has played a key role in its growth and modernization.
Major Homes faced the challenge of closing deals quickly, as customers often struggled to visualize the final result of their renovation projects and make colour and product decisions upfront. Jason, driven by a past project’s disappointing outcome due to a customer’s dissatisfaction with their renovation choices, recognized the Renoworks Pro Visualizer as the solution to bridge this critical gap.
Jason's Latest Homeowner Project
Jason’s latest homeowner was looking to renovate their entire home, but had a hard time imagining what the final outcome would look like – especially considering the current state of it’s siding.
Jason decided to turn to Renoworks Pro to show his homeowner what the home would look like before any work had to be completed:
Before Renoworks Pro
The Solution
Building Customer Trust With Proof
Jason at Major Homes adopted the Renoworks Pro Visualizer as a crucial post-sales tool, reassuring customers that he will guide them through the decision-making process, leveraging the Renoworks Pro Visualizer to bring their dream home to life. With empathy, he acknowledges the challenges of selecting products and colors, and promises to support them every step of the way. By offering this personalized guidance, Jason builds trust and confidence, empowering customers to make informed decisions and driving sales forward with ease. This innovative approach streamlines the sales process, resulting in swift deal closures. It also allows Major Homes to show homeowners options on their home they hadn’t thought of like stone walls or an extra window, leading to some projects increasing in size by $10K+. Aligning with Major Homes’ customer-centric philosophy, the Renoworks Pro Visualizer plays a vital role in ensuring customer satisfaction and trust, solidifying Jason’s ability to deliver top-notch results and close deals efficiently.
Quick and Easy Visualizations (After Renoworks Pro)
Using Renoworks Pro, Jason quickly uploaded a photo of the home, designed it, and secured a deposit from a more confident and happy homeowner.
Benefits and Results
By incorporating Renoworks Pro Visualizer, Major Homes achieved:
- Faster Sales Closure
- Increased job size where appropriate
- Increased customer satisfaction
- Improved communication and expectation management with their customers
- Enhanced customer confidence
- A competitive edge in their market
A Final Note
Major Homes’ success story showcases the impact of innovative technology adoption and a customer-centric approach. By leveraging Renoworks Pro Visualizer, Jason Kersch has modernized his family’s business, setting a new standard for customer experience in the home renovation industry.
“It’s a competitive market and hence my prices are competitive. I also believe in offering unbeatable customer service. I understand that swatches aren’t good enough to reassure my homeowners on how their remodeling project will look. In a customer’s contract with me, I state ‘Colors to be determined’ and then help them make color and product decisions. I don’t mind if they can’t make up their mind, and need help making decisions. In the end, if the customer is happy I call it a successful project. Renoworks Pro has become a valuable selling and upsell tool for me. Not only does this make me stand out from the crowd, it is also helps me close more jobs.”