Customer Background
Nestled in the beautiful Bay Area of sunny California, RPS Remodeling’s target customers have beautiful homes, high expectations, and often elaborate dreams.
Jack Cooper has been selling home improvement projects and new builds in this part of the country for decades and he has seen it all. He says one of his greatest skillsets that allows him to book at a closing rate of 50% or higher is that he has mastered the art of setting and managing homeowner expectations by leveraging visual design tools.
The Challenge
Many homeowners come to him with unrealistic ideas for their home remodel project that they’ve come up with from holiday commercials, HDTV Home Remodeling Shows, or the Chip and Joanna Magnolia Network Show.
But often the idea they have in their mind, won’t work on their own house for one of the following 3 reasons:
- It does not match their architecture at all
- They don't have a budget for this
- They are building a home to impress others and in the end really won't be happy as it may not turn out as they had envisioned.
This was the case with one of Jack’s latest projects, where the homeowner used this photo as inspiration for their remodel. Keep reading to see what happened next.
The Solution
Here’s an example of how Jack used a homeowner’s inspiration photo to create a design in Renoworks Pro, setting expectations right from the start.
Jack combines his architectural expertise and industry knowledge with the ability to craft ideas based on the homeowner’s interests. Using Renoworks Pro, he can visually show them what their home will look like, giving him a powerful edge against the competition.
Before Photo of the Home:
Rendering of the Home in Renoworks Pro:
“I use Renoworks to manage expectations. People's vision often doesn't account for architecture, the red brick, the red or brown tile roof, cobblestone pavers, color, etc... These are all design elements to work with or work through..... The key is getting them to see the idea is not as wonderful as they think. But now we know what they like and work with that.”
The Results
Jack Cooper says that “design makes me a trusted partner demonstrating that we are paying attention to the project”. It puts the whole focus of the project on what the homeowner is going to love, and how RPS Remodeling can help achieve that dream for them.
Although RPS Remodeling does many forms of marketing and advertising, 50% or more of their jobs come straight from referrals because homeowners have such a great experience with them starting from the very beginning.
